Data Reaper.

Data Reaper is a technology brand with an innovative data cataloging system able to ingest and process entire worlds of data for analysts and data scientists to use. We named, designed, and branded Data Reaper.


We went through an in-depth research phase with hundreds of candidate names before narrowing down to five high potential names and a thorough legal vetting process to ensure the name was both unique and usable.

Brand Identity

Our design phase broke down our concepts into literal depictions of “reaping data” all the way to using a grim reaper as a figurehead. We eventually landed on a final design representing the connected nature of data.