Advantage Dallas.

AAF

Established in 1905, the American Advertising Federation (AAF) is the only organization that includes members across all disciplines and career levels in advertising. We branded a new program connecting city initiatives and the advertising community, strategy for their marketing communications, and created marketing/sales collateral for AAF Dallas.

Brand Identity

AAF Dallas wanted to create a cohesive identity for ADvantage, a program aimed at bridging city and advertising community priorities. We went from concept to final design and presented a final brand identity that called out Dallas as the place to be for advertisers, creatives, and business.

LOGO

1advantage Brand Guideline 06Advantage Brand Guideline 07

COLOR PALETTE

TYPOGRAPHY

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Collateral

As members of the advertising community, AAF is held to a different standard when it comes to communications. We refreshed the American Ad Federation’s digital and physical collateral.