DunAn.

DunAn, a multinational conglomerate based in China, partnered with The Fold Creative Group to brand and build marketing collateral for their North American teams.

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Strategy

DunAn had incredible success in the Chinese market, employing over 19,000 employees across 22 provinces in China and Taiwan, but expanding into the US market meant that their branding and marketing communications had to adapt drastically. We provided a plan to revise all collateral for tradeshows, sales presentations, and direct mail on a three month timeline.

Print Collateral

We completely revamped two 50+ page catalogues in preparation for major tradeshows and built custom graphics, icons, and content specifically for the industries that DunAn was targeting.

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Branding

As part of our initiative, we also built a brand guideline to unify brand efforts across their North American divisions.

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