Insights to the Digital World
What The Hell Is A Brand?

What The Hell Is A Brand?

What exactly is a brand? Ask anyone from the general public and they’ll often point to companies like Coca Cola, Nike, or McDonald's as examples of a brand. These iconic…

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Tech Modernization Done Right

Tech Modernization Done Right

Our heavy duty technology sister agency Headstorm has created some of the leading tech platforms available to Fortune 500 and mid-size enterprise companies. We recently partnered on several large projects…

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Apple, Please Step It Up

Apple, Please Step It Up

Apple needs to revisit the meaning of courage. Being courageous doesn't mean pulling ridiculous stunts just to prove that "you're courageous". Being courageous also doesn't mean trying to be different from…

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Why VR Is Facebook’s Next Big Thing

Why VR is Facebook’s Next Big Thing

Facebook has positioned itself to take advantage of the potentially high-growth industry of virtual reality (VR), which has enormous consequences for advertisers and audiences alike.  Business Insider recently projected that…

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Components Of A Logo

Components of a Logo

Logos speak volumes about the brands they encapsulate and remain the centerpiece of a brand's identity. Often, the first thing that comes to mind when customers think of a brand is the…

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