What The Hell Is A Brand?

What The Hell Is A Brand?

What exactly is a brand? Ask anyone from the general public and they’ll often point to companies like Coca Cola, Nike, or McDonald's as examples of a brand. These iconic brands have a certain emotional connection, positive or negative, with…

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Tech Modernization Done Right

Tech Modernization Done Right

Our heavy duty technology sister agency Headstorm has created some of the leading tech platforms available to Fortune 500 and mid-size enterprise companies. We recently partnered on several large projects and realized that while modernization was a focus for many…

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Components Of A Logo

Components of a Logo

Logos speak volumes about the brands they encapsulate and remain the centerpiece of a brand's identity. Often, the first thing that comes to mind when customers think of a brand is the logo, which is why it is beneficial to invest time and energy…

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